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Change begins here
Change begins here
Sport is more than just exercise
Sport means health. Energy. Freedom. Community. We train to become stronger, clear our heads, and experience moments together that drive us forward. Whether in the gym, on the tennis or padel court, practicing yoga, or out on the trail – sport puts us in a flow.
But that is exactly where we started asking ourselves a simple question:
Why do so many products that accompany us during sports consist of materials that neither suit our bodies nor our values?
Performance begins on your skin
Anyone who exercises regularly sweats. Clothing and equipment often accompany us for hours, directly against our skin. Nevertheless, most sports products are made of polyester, nylon, and other petroleum-based synthetic fibers. They release microfibers when washed and, to us, are not in harmony with conscious exercise.
Our goal is clear: sports products that feel good, perform well, and are in harmony with people and the environment.
Because if we want to do something good for our body, the products that accompany us every day should do the same.
We are #iamtreeletic
We have made it our mission to contribute to addressing our urgent environmental problems through sustainable sports products.
We believe that every individual can have a positive impact on the environment through their purchasing decisions.
Therefore, we ensure that all our products are manufactured from an ethical and ecological perspective in order to contribute to a sustainable future. In the spirit of "In harmony with my sport and my environment."
However, sustainability on its own is not very meaningful. That is why we examine in detail the areas in which our products can achieve a positive effect.
To this end, we have developed a total of four strict criteria - our BIG 4 - which we use as the basis for selecting our products.
Consistently sustainable
Sustainability is the top priority for our products. Which materials are available, and how do we ensure that our customers can enjoy our products for a long time? This is our primary focus. As little additional material as possible, recyclable packaging materials, and the avoidance of materials containing harmful substances. Our products do not release any microplastics.
Recycle
Before recycling comes longevity above all else. But even with long-lasting products, the question eventually arises as to how they can be recycled. That is why we pay special attention to ensuring that our products are resource-efficient and, ideally, recyclable. Materials such as cork or organic cotton fulfill this requirement to a special degree.
vegan
We completely forgo the use of animal materials. Without compromise. It is important to know that even with products made from sheep's wool, there are major issues regarding animal husbandry. We want animals to live in their natural environment, which is why we are a vegan company.
Quality & Design
From the very beginning, our goal has also been to create something beautiful. Why should environmental protection and beautiful design be mutually exclusive? Durability is also a very important criterion for us when we decide to bring a product to market. After all, we all want to enjoy products for a long time.
We only offer products that meet the #iamtreeletic criteria.
Our starting question is always: "How can we improve an existing product in at least one essential aspect regarding sustainability?"
In doing so, we see ourselves as a "learning company," because we learn together as a team, with customers, ambassadors, and partners in our commitment to innovative and sustainable ideas. We stand for real alternatives that enable consumers to make a choice. Because every purchasing decision is a conscious decision and can make a difference.
That is why we see ourselves much more as a community, in which the team, customers, partners, and friends come together under #iamtreeletic.
#iamtreeletic stands for everyone who values sustainability and high-quality, long-lasting products in the sports sector.
Are you #iamtreeletic too?
